You can then use the data to learn how to target potential new followers and customers. The Audience tab in Meta Business Suite Insights offers a ton of valuable information that can help you understand your Facebook followers. Target your competitors’ fans using Audience Insights Lookalike audiences, which allow you to target people similar to your best customers but who may not know about your business yet.ĩ tips for effective Facebook ad targeting in 2022 1.Custom audiences, which allow you to reconnect with people who have already interacted with your business.Core audiences, which you target based on demographics, behaviors, and location.On Facebook, ad targeting is based on three different types of target audience: It can improve the effectiveness of your campaigns - but it will also affect the cost of your ads (in very simple terms, reaching a larger audience is more expensive than reaching a smaller one). How does Facebook ad targeting work?įacebook ad targeting helps you define the audience that will see your ads. The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the Facebook advertising cheat sheet for 2022.
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